Wednesday, 20 July 2016

Are You An Artist Or An Entrepreneur?

What was your dream, when you started your therapy business?
  • Was it to do work you love?
  • Was it to engage with people on a one to one basis.
  • Was it to make a dramatic and positive change in people's lives?
  • Was it to have the freedom and flexibility of being your own boss?
These great, highly motivating reasons, are some of the most common for setting up therapy businesses. Unfortunately, many  talented therapists don't live their dream, because they cannot make enough money to pay the bills.  
This pathway from dream to Artist back to employee is very typical.
What do we mean by Artist?

Well, many therapists fall into the Artist category. We have a craft we are passionate about. We care deeply about our work. We feel personally responsible for our client's satisfaction. It is these traits that make therapists wonderful at what they do.
In contrast to an Artist, the Manager is someone who likes systems and structures. They like fixed ways of doing things and can identify the most efficient ways of performing a task. They also tend to be great communicators and people managers. The Manager is brilliant at managing a department in a corporate environment and is often the type of person that Artists (such as therapists) would want to employ to manage the day to day running of their business.
The third type of person is The Entrepreneur. The Entrepreneur can be defined as a successful business person, who understand the needs of the client. The Entrepreneur also understands the resistance of potential clients to buying. They know how to speak to clients through their marketing, to overcome this resistance.

As therapists we need to be both The Entrepreneur and The Artist. The Entrepreneur gets clients in the door, the
Artist treats them.
Often therapists focus all of their energy on developing their Artist skills. They will often invest all of their personal development budget for the year on gaining further qualifications in their field of therapy.
How much have you spent this year on developing your therapy skills? And how much have you spent on developing your skills as an Entrepreneur?
As therapy business owners we must develop both skills.
We must attract new clients to be able to use and develop our therapy skills. As we attract more clients and treat more people, our therapy, or artist skills will  improve with practice.

So we can see that we need be both the Artist and Entrepreneur to have a thriving practice and truly live the dream. We also need the skills of the Manager but we can outsource a great deal of those tasks.

So, how can we do this? How can we build up our entrepreneur muscle? Michael Gerber's book, The E-Myth, covers this topic in great detail. It is a fantastic business book for any business owner.

Here at The Therapists' Business School, we can also help you to grow and develop your business skills. Our 4 week Business Success Course teaches you how to achieve a business mind set and how to market your business successfully.
As therapists, we are always encouraging our clients to invest in themselves. It is so important to also invest in yourself. 

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