In our most recent blog, we explained the concept of an effective marketing funnel. If you have not yet read the most recent blog, you can do so here.
A marketing funnel enables you to identify your ideal clients, engage in a conversation with them, to build up a relationship. Once a relationship based on trust has been built, a good proportion of these people will become clients.
Creating a marketing funnel is a very effective form of marketing but is a lot of work initially. Therefore, we are breaking down the steps across several posts. In this one we will cover identifying your ideal customer, creating your freebie (or hook) and creating a landing page.
The first step is to identify your ideal client. Look through your previous clients and find out who your typical client is.
Where do they live?
What presenting issue do they come to see you about?
What age are your typical clients?
Do you tend to see predominantly men or women or is it equal?
What are their hobbies and interests?
Do they have children?
Once you have pinpointed these details about your ideal client, you can target your marketing specifically for them.
The next step is to create a freebie, which is relevant to your therapy. This is something, you can easily distribute online and is a big enough incentive for the potential client to take the time to fill in a form. Some examples could be:
A free diet plan if you are a personal trainer
A hypnosis MP3 if you are a hypnotherapist
A video of exercises for back strength if you are a physiotherapist
An e-book or article