How To Market Your Business By Networking

Business networking is a great way to market your business, particularly in the early stages. The general format of networking meetings is a group of local business owners meet up, usually for breakfast or lunch. The meeting starts with coffee and mingling, Then you have some food and have the opportunity to do a one minute round. Often,there is also a ten minute presentation, by one of the members about their business. Business networking groups differ with regards to their membership rules, but most will allow you to attend a few times as a guest before committing to joining.

A one minute round is a fantastic opportunity to promote your therapy practice to a whole room of people. So, how do you maximise the use of that one minute? Plan your one minute round well.

First of all, target your one minute round to the specific audience attending the meeting. Think about what particular issues they might face. If you're attending a women's only networking group you might talk about different things than if you are attending a golf networking meeting, for instance.

It is tempting to try to convey as much information as possible in your one minute round. However, it is far more effective to.....to read the rest of the article, sign up to our informative newsletter here. 

Achieving Your Goals

In our previous blog, we talked about how to set specific goals and various techniques you can use to increase your chances of success. We talked about writing specific goals down, reading them aloud, making them public and also using visualization.

Often, we have big, ambitious goals. Of course, it’s good to aim high. However, very large goals can be daunting and sometimes it can be helpful to break down big goals into a series of smaller short term goals.

One of the biggest obstacles we can face when trying to reach our goals is the fear of failure. Often, people avoid aiming high, because they think it is better to cruise along where they are, rather than aim for better and risk failing.
This is a ridiculous way to think. Often, the worst case scenario is simply a bruised ego and a few “I told you so” from other people. The risks associated with not fulfilling your goals are often not that bad. Whereas the potential benefits of achieving our goals can be fantastic. Do you find yourself fearing failure?
From now on adopt the new belief that there is no failure only feedback.
'No failure only feedback' is a great motto. Any time we encounter obstacles or make mistakes, we can use these as learning experiences. See any issues in isolation, a small lapse. Do not view any setbacks as proof that the goal is unachievable.
Whenever you do encounter an obstacle or setback, take the time to evaluate what happened and how you can do things differently next time. For example, if a certain marketing strategy doesn't deliver new clients, then you know not to repeat that strategy.

Then think about what you could do differently next time.

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